Pave - Commercial
Welcome to a peek behind the curtains of our latest ad campaign for Pave. Shot using the impressive capabilities of the RED 8K Monstro camera, this campaign was a challenging yet exciting endeavor. It combined fast-paced action with detailed textures, pushing the limits of what we can visualize on screen.
In post-production, our focus was on refining these high-resolution images to maintain their natural appeal while subtly enhancing their quality. Our team worked diligently, using a mix of traditional techniques and modern technology to ensure each frame resonated with the theme of innovation and freshness that Pave stands for.
This advertisement is more than just a promotional piece; it's a testament to meticulous craftsmanship and a passion for blending technology with creative vision. We hope it not only informs but also inspires.
Credits
Production House: Consulat
Producer: Carolan Gregoire
Director: Alexi Hobbs
Director of Photography: Simran Dewan
Colorist: Martin Gaumond
Flame Artist: Simon Allard
Tech Specs
Location : Montreal
Shot On : RED Monstro 8K
Acquisition Format : 8K Redcode RAW
Conformed :
Graded : Davinci Resolve
Finished : Autodesk Flame
Delivery Format : HD SDR Rec709 ProRes 422 HQ