FITSPIRIT

Fitspirit’s mission is to help teenage girls to be and stay physically active throughout their lives.

Teenage years can be a challenging time, especially for girls when they hit puberty. Many of them stop participating in sports and being active. This campaign puts young teenagers forward showing them physical activity shouldn’t be a burden but an activity you look forward to.

The importance of having a vivid high saturation and moderate contrast was important, not only that it can transpire well with the clean animation. But to also elevate an interest to a younger audience.